For GoHighLevel agencies running Meta ads

See every lead from click to close

MARVIN connects your Meta ads to your GHL pipeline (calls, bookings, shows, and closed deals) so you know the real cost of a customer for every client, campaign, and ad.

Try the live demo

$297/mo · Unlimited clients, locations, and users · Cancel anytime

GHLLive
MetaLive
Google AdsComing soon

Apex Dental Meta ads with funnel outcomes, sample data. Columns can be sorted.
Ad
Implant Patient StoryImplant Consults / Implant Intent	$3,600	72	$50.00	63.9%	89.1%	46.3%	$189
Priciest leads, best customers. $50.00 leads, $189 per customer. Scale this one.
$49 Exam UGCNew Patient Special / Broad 25-55	$3,100	155	$20.00	40.0%	59.7%	8.1%	$1,033
Cheapest leads, worst customers. $20.00 leads, $1,033 per customer. 8% of shows close.
Doctor Intro VideoNew Patient Special / Lookalike: Patients	$2,800	70	$40.00	58.6%	85.4%	40.0%	$200
Before/After CarouselNew Patient Special / Broad 25-55	$2,400	71	$33.80	53.5%	78.9%	33.3%	$240
Same-Day SmileImplant Consults / Implant Intent	$2,200	52	$42.31	57.7%	83.3%	36.0%	$244
Insurance AcceptedNew Patient Special / Lookalike: Patients	$1,900	63	$30.16	50.8%	78.1%	32.0%	$238
Financing ReminderImplant Consults / Retargeting 30d	$1,300	46	$28.26	56.5%	80.8%	28.6%	$217
Weekend CTAImplant Consults / Retargeting 30d	$1,100	41	$26.83	43.9%	66.7%	16.7%	$550

Swipe through 8 ads

$49 Exam UGC
New Patient Special / Broad 25-55
CPL
$20.00
CAC
$1,033
Close %
8%
1. Leads
  155
2. Booked
  62
3. Showed
  37
4. Closed
  3
Cheapest leads, worst customers. $20.00 leads, $1,033 per customer. 8% of shows close.
Implant Patient Story
Implant Consults / Implant Intent
CPL
$50.00
CAC
$189
Close %
46%
1. Leads
  72
2. Booked
  46
3. Showed
  41
4. Closed
  19
Priciest leads, best customers. $50.00 leads, $189 per customer. Scale this one.
Doctor Intro Video
New Patient Special / Lookalike: Patients
CPL
$40.00
CAC
$200
Close %
40%
1. Leads
  70
2. Booked
  41
3. Showed
  35
4. Closed
  14
Financing Reminder
Implant Consults / Retargeting 30d
CPL
$28.26
CAC
$217
Close %
29%
1. Leads
  46
2. Booked
  26
3. Showed
  21
4. Closed
  6
Insurance Accepted
New Patient Special / Lookalike: Patients
CPL
$30.16
CAC
$238
Close %
32%
1. Leads
  63
2. Booked
  32
3. Showed
  25
4. Closed
  8
Before/After Carousel
New Patient Special / Broad 25-55
CPL
$33.80
CAC
$240
Close %
33%
1. Leads
  71
2. Booked
  38
3. Showed
  30
4. Closed
  10
Same-Day Smile
Implant Consults / Implant Intent
CPL
$42.31
CAC
$244
Close %
36%
1. Leads
  52
2. Booked
  30
3. Showed
  25
4. Closed
  9
Weekend CTA
Implant Consults / Retargeting 30d
CPL
$26.83
CAC
$550
Close %
17%
1. Leads
  41
2. Booked
  18
3. Showed
  12
4. Closed
  2

Sample data from a demo agency. Explore the full demo

Every seat on the floor

An absolutely cracked fulfillment team

Owners, media buyers, client success, callers, and automation builders all work from the same numbers.

Find the leak

Know where every lead dies

MARVIN compares every stage of each client's funnel to your agency average and points to the one that's broken.

Meta spend$3,927

Leads$101 per lead · agency $32.64
39
Reached62% · agency 63%
24
Booked83% · agency 79%
20
Showed90% · agency 79%
18
Closed39% · agency 32%
7

Leak: lead cost

Fix the ads.

Leads cost $101, 3.1x the agency average. Everything after the lead is on par. Rework the creative and targeting first.

CAC: $561; agency $261
Cost per lead: $101; agency $32.64

The problem

Your data isn't connected

Issue 01
Ads Manager stops at the lead
It reports what a lead cost. It can't tell you whether that lead booked, showed, or bought.
Issue 02
GoHighLevel has the conversions
Bookings, shows, and closes are in GHL. It's not fast or easy to see which lead came from where.
Issue 03
Clients blame you, you blame clients
Without data you don't know if it's a speed, quality, show rate, or closing issue. You spend time solving the wrong problem.

How it works

Live in five minutes

1
Connect GoHighLevel
Install the MARVIN app from Settings. Read-only access to contacts, pipelines, calls, and appointments.
2
Connect Meta
Sign in with Facebook, approve read-only ad reporting, and choose your ad accounts.
3
Link and map
Bulk-connect ad accounts to clients and map pipeline stages. MARVIN backfills your history automatically.

GoHighLevelLive
Meta AdsLive
Google AdsComing soon

MARVIN

Click-to-close reporting
Caller performance
Ask MARVIN chat
MCP for your agents

Managers

Every client, ranked by what matters

Filter clients by any metric. Speed up fulfillment decisions.

For agency owners

Clients that need attention first, sample data
Client	Spend	CAC	LTV:CAC	Status
Brightline Roofing	$3,927	$561	16.9:1	lead cost
Luna Aesthetics	$4,891	$543	4.4:1	closing
Canyon Med Spa	$3,447	$492	4.9:1	reaching leads
Crest Roofing	$4,473	$447	21.2:1	show rate
Riverbend Fitness	$4,195	$262	4.6:1	On track
Redwood Fitness	$4,609	$243	4.9:1	On track

Callers

Know who's calling, and how fast

Speed to lead, reach rate, and booking rate for every caller and every location.

For call centers

Caller performance, sample data
Caller	First dials	Speed to lead	Reached	Booking %	Show %
Mia Carter	1,744	5m	65.8%	53.8%	78.1%
Ivy Brooks	1,165	5m	63.2%	52.0%	80.4%
Andre Lewis	986	7m	63.5%	51.5%	81.1%
Nora Patel	1,205	10m	63.1%	47.8%	75.0%
Devin Ross	875	11m	63.4%	47.8%	78.7%
Caleb Stone	1,100	17m	58.1%	41.6%	80.6%

Appointments

Book the times that actually show

Show rate for every appointment slot across the agency, so callers book into the times that turn up.

For call centers

Share of booked appointments that showed, by day and time, sample data
Time	Mon	Tue	Wed	Thu	Fri	Sat
8-10a	70%	72%	70%	68%	61%	58%
10-12p	92%	96%	93%	90%	81%	76%
12-2p	80%	83%	80%	77%	70%	65%
2-4p	88%	91%	88%	85%	77%	72%
4-6p	83%	86%	83%	81%	72%	68%
6-8p	67%	70%	68%	67%	60%	57%

Chat

Ask MARVIN anything

Questions answered from your own numbers. Good for account reviews, coaching lists, and client updates.

For client success

You

Which clients have normal lead costs but expensive customers?

MARVIN

Luna Aesthetics: $26.87 leads but $543 per customer; it loses them in the sales conversation. Canyon Med Spa: $25.92 leads but $492 per customer; it loses them before anyone reaches them on the phone. Agency average: $32.64 per lead, $261 per customer. The ads aren't the problem on either account.

You

Which callers need coaching this week?

MARVIN

Caleb Stone averages 17m to first dial and books 42% of leads. Mia Carter averages 5m and books 54%. Start with Caleb's unanswered leads.

You

What's wrong with Canyon Med Spa?

MARVIN

Fix the call center, not the ads. Only 30% of leads are ever reached, and the first dial takes 41m. Lead cost is normal. The leads are fine; nobody is calling them fast enough.

MCP

Give your agents the same data

A read-only MCP server gives your AI client or agent live, agency-scoped reporting to work with in Slack, Sheets, and the rest of your stack.

Connect MCP

MARVIN MCP

Read-only · agency-scoped token

→ get_clients_overview← 53 clients · CAC $261

Your agent or AI client

Claude
ChatGPT
Gemini
Grok
Cursor
Windsurf
GitHub Copilot
Perplexity
n8n
OpenClaw
Hermes Agent
Manus
And more

The tools it works in

Meta
GoHighLevel
Slack
Gmail
Google Sheets
Google Drive
Google Calendar
Notion
HubSpot
Zapier
And more

{
  "mcpServers": {
    "marvin": {
      "url": "https://mcp.viewmarvin.com/mcp",
      "headers": {
        "Authorization": "Bearer <agency MCP token>"
      }
    }
  }
}

Security

Read-only by design

Read-only access
MARVIN reads GoHighLevel data and Meta ad reporting. It never edits contacts, pipelines, or ads.
Encrypted tokens
Authorization tokens are stored encrypted and never sent to browser code or AI providers.
Revocable agent access
MCP tokens are scoped to your agency and can be revoked from Settings at any time.

How MARVIN handles your data

Pricing

One plan. Everything unlimited.

The MARVIN plan

$297/month

Or $247.50/month billed yearly (2 months free).

Unlimited clients, locations, ad accounts, and users
GoHighLevel and Meta, with full history
Ask MARVIN chat and read-only MCP
7-day free trial. Cancel anytime.

See everything included

Questions agencies ask first

Can MARVIN change anything in my accounts?

No. MARVIN reads GoHighLevel data and Meta ad reporting with read-only access. GoHighLevel also requires one token permission so MARVIN can manage its own installation; that's what lets you disconnect MARVIN from Settings.

How long does setup take?

About five minutes: connect GoHighLevel, connect Meta, link ad accounts to clients, and map your pipelines. MARVIN backfills your history automatically after that.

What about Google Ads?

Google Ads is coming soon. Today MARVIN reports Meta ad spend down to the individual ad, joined to your GoHighLevel pipeline.

Does it work across many clients and locations?

Yes. Unlimited clients, locations, ad accounts, and users on one plan.

How does the free trial work?

Start your trial with a card. You aren't charged for 7 days. Cancel before then and you pay nothing.

Can I cancel anytime?

Yes. There's no contract. Cancel from your billing settings and you keep access until the end of the period you've paid for.

See your agency from click to close

Connect GoHighLevel and Meta in about five minutes. Your history backfills automatically.

Try the live demo

$297/mo · Unlimited clients, locations, and users · Cancel anytime

See every lead from click to close

Ads Manager stops at the lead

GoHighLevel has the conversions

Clients blame you, you blame clients

Connect GoHighLevel

Connect Meta

Link and map

What MARVIN shows you

Every client, ranked by what matters

Know who's calling, and how fast

Book the times that actually show

Ask MARVIN anything

Give your agents the same data

Read-only access

Encrypted tokens

Revocable agent access

Questions agencies ask first

See your agency from click to close